"The only leverage you have in direct response marketing is that you can anticipate what they are going to think at each step in the process. They have total power because they can stop reading or pitch your piece at any time."
What has the world come to? Serif better than san-serif for readability you have got to be kidding me! Thats what I was saying to myself as Tom came to me to show me a little known and hidden fact in the doldrums of some of my most recent readings.
The results have been amazing! I now understand the entire strategy behind his approach, and I see what I didn't see before. My clients constantly remark about the letter I sent and how mine was the only one they saved. It's all in the approach. Tom's instincts and guidance have been instrumental in building a reliable marketing system that sometimes works too well - what a terrible problem!!
...The results have been amazing! ...
prospect understood the proposition, he would not have to be sold
- he would come to buy."
- James Patterson, Founder of National Cash Register