Imagine this: You own a chicken shack, and you need to sell more of your ten piece buckets. You decide to come up with a flyer and so you wonder, "Who should I target? Should I use the same piece for everybody or should I create different versions? Should I test them out somehow first?
The best representation of a company can sometimes be something as small as their business card. It is of the utmost importance to make a good first impression, but that small piece of paper that is left behind after the meeting can make an even better impression. From their attention to detail, paper choice, color, layout, to typeface: a business card says it all.
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Rick Hanshaw |
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The results have been amazing! I now understand the entire strategy behind his approach, and I see what I didn't see before. My clients constantly remark about the letter I sent and how mine was the only one they saved. It's all in the approach. Tom's instincts and guidance have been instrumental in building a reliable marketing system that sometimes works too well - what a terrible problem!! |
...The results have been amazing! ...  |
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"If the
prospect understood the proposition, he would not have to be sold
- he would come to buy." - James Patterson, Founder of National Cash Register |
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| Copyright © 2013 Tom Richard |