Your prospects check their mail the same way you do. They scan each envelope to determine if it's a bill, junk mail, or something worth their interest. Everything from the envelope, to the stamp, to the address determines whether or not your mail piece will pass this test.
Your mail piece should stand out from everything else. It should be appealing and intriguing to your potential customer, and it should be able to interrupt their stream of thought so they can pay attention to what you are about to tell them. After all, your marketing pieces are literally conversations in envelopes, and therefore you should approach your marketing piece the same way you would approach a live, face-to-face conversation.
Much like a sales presentation, your marketing piece should be able to establish rapport, create trust, tap into their emotional buying triggers, and have an "ask" that compels them to take action - now.
The people who have the ability to say "yes" to you. This means that you've got to place your marketing in front of those people. We work with you to put your marketing in front of your ideal clients, increasing your response rate. Some of those ideal clients may not be ready to buy, but by working with us to send to them, you have bought top-of-mind so when they are ready, they'll call you.
We go a step further than traditional marketing firms by ensuring that you receive quantitative information detailing your results, whether you select a lead generation program or an entire full-scale marketing campaign.
1. How much does hand addressing cost?
Our hand addressing prices will pleasantly surprise you. Due to the systems we have in place and the region of the country we are in, we are able to offer highly competitive prices you won't find anywhere else. Each of our hand addressing orders is customized to fit the needs of each individual customer, and we are very proud to offer no minimum quantities. Whether you would like us to write just one handwritten thank you card, or you are sending 100,000 marketing pieces around the world, our team of hand addressers can do exactly what you are looking for.
2. How fast is your turnaround rate?
Turnaround rates vary depending on the size of the job. Some of our small volume custom pieces can have a turnaround rate as fast as 24 hours, while some of our larger jobs may require 2-5 business days. With our crews working seven days per week, you'll find you will have the edge when it comes to quickly adding that personal touch to your next project.
3. Are real people actually hand addressing and stamping each envelope?
Absolutely. Everyone knows the difference between what's handwritten and what's printed in a handwritten font. That personal touch is not something you can fake. The only way to have your piece truly look personal is to have real people hand addressing it. You'll also be glad to know that our prices are often lower than the price of companies who use machine-generated fonts. Simply put, it just makes sense to have the real thing.
4. What other services do you offer?
As a full-blown creative marketing firm, we can be as involved as you would like us to be in your project. We offer virtually every marketing service you could need; yet we are intentionally casual in our sales approach. We simply want you to have a wonderful experience using the most personalized marketing method available in the world today. You will find this same personal attention at the root of everything our team does. Our graphic designers, copywriters and overall strategists have the experience, talent and attention to detail to make your next project a true success.
To get started using effective emotional marketing methods today, give us a call and lets get those brain waves flowing to create your next campaign.