“Anything simple always interests me.”
Those are the words of David Hockney, considered one of the most influential British artists of the twentieth century. Simplicity can be very interesting, particularly amidst the complex and cluttered. First rule of good advertising is to interrupt the reader. Or said in another way, grab the readers attention. One of the best ways to grab the reader is to stand out among the crowd....and when the crowd is numerous and cluttered....be simple.
That was the thinking behind this piece. Simple design, simple layout, straight forward copy. Sometimes more is better, but not always.
There are times when brief is best.....this wasn’t one of them.
If you had 15 reasons why we should buy something you offer...and your livelihood depended upon our making a buying decision...would you share with us only one of those reasons?
We don’t think you would, and neither would we. That’s why, for one of our home improvement clients, it made sense to use this 4 page sales letter format.
Industries:
What We Did:
Smart Lipo is a new up and coming procedure that is minimally invasive and leaves you with little to no recovery time. Since this is such a new technology, we wanted to thoroughly describe it with factual content along with realistic charts and graphs.
The format of imagery and information in this 4-Page sales letter helps educate whilst keeping the interest of potential clients.
Industries:
What We Did:
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Brian Puckett |
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Don - Please convey to the entire BFTB team that this looks fantastic. I am really excited to see how effective it is. Great work! |
...this looks fantastic. Great work! ...  |
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"If the
prospect understood the proposition, he would not have to be sold
- he would come to buy." - James Patterson, Founder of National Cash Register |
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