
Interrupting and engaging a customer allows the sales process to begin. Smile cards combine variable data with engaging graphics. Packaged inside of a hand-addressed envelope, the recipient is guaranteed to open it. As they pull the personalized smile card from the envelope, they immediately see their name incorporated into the graphic.
Don’t let the entertaining graphics fool you; these cards are designed with a clear objective in mind – making a sale. Inside of the card, we choreograph sales copy with graphics as we create a presentation that keeps the recipient fully engaged. When a future customer is able to fully digest the message, they no longer need to be sold – they will come to buy.
And come to buy, they will. Smile cards are our favorite place to incorporate pURLs which makes responding to your piece a user-friendly proposition.
Find out how one customer took this simple idea and turned it into something that could be applied to the problem he was having with sending birthday cards to his clients.